From CubeSats to the school run.

I trained as an aeronautical engineer, folding carbon-fibre panels so they could stow flat inside a 1U CubeSat and deploy into shape once in orbit. The whole discipline is about structure that changes on demand: flat when you need it small, formed when you need it working.

Then my nephew Viggo was born. I posted him clothes from London and, by the time they reached him in Denmark, he had already outgrown them. That small, ordinary failure would not leave me alone.

Children grow roughly seven sizes in their first two years, and the industry's answer is to sell more clothes, faster. Mine was to treat growth as an engineering constraint. I turned my kitchen oven into a makeshift lab, heat-setting pleats into fabric until the structure held, and kept iterating until a garment could do what a satellite panel does: change shape on demand. That prototype became Petit Pli.

Everything since has followed the same instinct. Design for the most demanding wearer, solve it in the material, and let the object earn its place across years rather than a single season.